| About us
Stralogix is an e-business consulting resource
focused on helping small to mid-tier level companies deploy successful
e-business strategies.
Whether your business needs help reaching out to new customers,
or creating a strategy for new product development, Stralogix is
positioned to deliver the success you need with proven Fortune 500
experience. Working with best-of-breed strategic partners, the Stralogix
team and advisory board members have led business planning, strategy
development, and product management for industry leaders such as
Delta Air Lines, BellSouth, and SunTrust Banks.
Our
Advisory Board:
The Stralogix team is guided by an advisory board of seasoned executives
who have made impact in an array of industries.
ROB CASAS, FOUNDER - STRALOGIX: A thirteen-year
veteran of the travel industry, Rob’s professional career
has included responsibility for directing a broad range of assignments
in the areas of e-commerce, airport technologies, and operations.
As general manager of e-Business, Business-to-Consumer for Delta
Air Lines, Inc., Rob was responsible for the overall execution
of delta.com’s strategy and development. In his role, he
led the successful rollout of several innovative online product
offerings including Web & wireless check-in, upgrades, redemption
of award travel, and a major redesign of the site in early 2000.
He also led Delta to become the first major carrier to offer wireless
access to flight schedules, itinerary, and arrival/departure information
through PDAs and Web-enabled phones in 1999. Rob holds a Bachelor
of Science in Public Relations from the University of Florida.
WILLIAM L. KOLESZAR, CHIEF MARKETING OFFICER
- VESDIA CORPORATION: Bill’s professional background includes
progressive leadership positions with BellSouth Telecommunications,
NationsBank, and SunTrust Banks, Inc. While with SunTrust, Bill
successfully lead the largest product introduction effort in the
bank’s 106 year history – the development and simultaneous
launch of 12 new retail deposit products serving over 2 million
households. In November 1998, Bill launched and served as President
& Chief Marketing Officer of MortgageAuction.com, the world’s
first real-time dynamic auction for home financing, which today
is part of RealEstate.com. Bill holds a Bachelor of Science in
Marketing Management from Florida State University and a Master
of Business Administration from the University of Central Florida.
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